Google Play Store's requirements for app launch now include a mandatory testing phase to ensure quality and compliance. Here's a quick rundown:

1. Internal Testing (14 Days Minimum):

You're required to run an internal testing phase for a minimum of 14 days before your app can be released to production. This involves:

  • Registered Testers: You need at least 20 registered users in your internal testing group.
  • Closed Testing (Optional): Can be used before Internal Testing, but it's recommended to go directly for Internal Testing to meet the 14-day requirement.
  • Functionality & Policy Checks: Use this phase to thoroughly test all app features and ensure your app adheres to all Google Play Store policies.

2. During the Testing Phase:

  • Actively Monitor: Track crash reports, user feedback, and app performance.
  • Address Issues: Fix any bugs or policy violations promptly.
  • Complete Testing: Ensure your app meets all quality and security standards before moving to public release.

3. Public Release (After 14 Days):

  • Review: After the 14-day internal testing period, Google will review your app again before it's available to the public. Review in the first come first serve method, so it might take time.
  • Rollout: Once approved, you can gradually release your app to production.
  • Staged Rollout: Consider using a staged rollout (e.g., starting with 5% of users) to monitor performance in a wider audience and catch any unexpected issues.

Key Takeaway: The 14-day internal testing is mandatory for new apps and significant updates. Plan accordingly to ensure a smooth and compliant launch on the Play Store!

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